It was just over 4 weeks ago we started our Kickstarter campaign with the hope that we would get funded. Armed with a great looking collection of watches and a simple marketing strategy we set off into the unknown. We quickly realised that crowdfunding is a wild beast, at times it is roaring but other times it is calm, and it's the calm that's scary!
But on Wednesday 18th May the 4 weeks came to an end and we could finally revere in success! We hit, and bypassed, our goal of raising £15,000 in sales in order to put CROFT Watches into production.
The joy, pride and weight off our shoulders was immense and it feels fantastic to have over 200 people order our product that we've spent over a year developing.
In the next 2 weeks, Kickstarter will be transferring the funds and we have the factory on standby to get production started, with the delivery date planned for mid-September.
Unlike many crowdfunding projects, we already have the First Batch watch made and ready to send out to satisfy the customers that don't want to wait until September. Due to having produced 100 watches already, we already have a great relationship with the manufacturer, which will be a great benefit in order to produce the highest quality, affordable watches for our customers.
We now start the exciting, but difficult job of making sure we deliver the best products that we can and we hope to grow the CROFT Family with every customer that comes on board.
Thank you from the bottom of our hearts for all the support and do let us know if you have feedback, product suggestions or general comments about what we could do better!
All the best,